Community Development and Social Collaboration

Importance

(GRI 3-3a, GRI 3-3b)

             In today’s world where the economic and social situation at all levels, domestic, regional, and global, has continuous challenges in terms of economic inequality and the environment being directly affected by human activities , business sector has an important role to play in driving the inclusive and sustainable development of the communities and society. Businesses must avoid negative impacts on communities, society, and the environment, while simultaneously creating business growth sustainably.
             OR’s business activities are conducted in close proximity to the communities and society. For instance, Café Amazon stores locate in densely populated areas or using public roads to transport oil to PTT stations. Such activities of OR may negatively impact the communities and society, such as by the release of pollutants into the environment, or exacerbating traffic conditions that may disturb the quality of life of communities in some areas. There may also be positive impacts, such as the procurement made within local communities that provide income for community members, in accordance with the “S” in OR SDG strategy – SMALL, or opportunities for communities. Therefore, OR is committed to conducting business responsibly towards the communities and society, along with improving their quality of life.

          [1] https://www.weforum.org/agenda/2023/01/global-inequality-is-a-failure-of-imagination/

          [2] https://www.weforum.org/agenda/2023/02/biodiversity-nature-loss-cop15/

2024 Targets for CSR projects implemented surrounding operation sites

Management Approach

(GRI 3-3c., GRI 3-3d., GRI 3-3e., GRI 3-3f., GRI 413-1)

Sustainability Management Policy and the Corporate Citizenship and Philanthropic Framework
                 Implementation of all activities related to corporate citizenship and philanthropy fall under the scope of OR’s Sustainability Management Policy, (For additional details) The Policy focuses on ensuring environmentally-friendly business operations and business conduct that is responsible to all groups of stakeholders, and also supports OR’s policy regarding reputational management and corporate social responsibility and philanthropic activities.
                 Based on this Policy, in 2022, OR has developed the Corporate Citizenship and Philanthropic Framework and Manual to define practical guidelines for the systematic and effective implementation of corporate social responsibility projects and activities. The Guideline spells out associated processes, including planning, implementing, and monitoring and evaluation. Practical meetings are organized at the operational level with relevant functions. In addition, OR has studied international standards related to the Business for Societal Impact Framework (B4SI), corporate social responsibility (CSR), creating shared values (CSV), Social Responsibility in Business Operations (CSR in Process), social responsibility beyond the business operation process (CSR after process), and social enterprise (SE) – and committed to aligning our activities with them.
                 In the development and implementation of all corporate social responsibility and philanthropy projects, OR adheres to the principle of collaboration with the communities and society with the aim of solving problems or creating social development projects and activities. OR utilizes the organization’s capabilities and expertise to create innovation to help raise the quality of life of the communities through OR’s social activities. In this way, we secure not only the trust but also appreciation of communities, ensuring that we have the social license to operate in the long term. OR defines the target group into two levels:

      1. Local Level – Consisting of communities living in areas within a 5-kilometer radius of the operation area.
      2. National Level – Activities outside of the 5-kilometer radius.

Corporate Citizenship and Philanthropic Framework

             Implementation of corporate citizenship and philanthropy activities contributes directly to achieving the Company’s “OR 2030 Goals”, which include Living Community, Healthy Environment, and Economic Prosperity and are aligned with the United Nations Sustainability Development Goals (SDGs), specifically corresponding with nine targets, and in addition, SDG 4: Quality Education. In this regard, OR has grouped its corporate citizenship and philanthropy activities according to the objectives and characteristics of handling social and environmental issues into three main facets, as well as have included setting indicators to measure various performances. These are as follows:

Facet 1: S–SMALL (Opportunities for Communities)– Conducting business in tandem with creating value for communities in areas surrounding operations.

Facet 2: D–DIVERSIFIED (More Products and Services) – Creating shared value with communities beyond OR operational areas through designing activities targeted for the wider society and for socio-economic benefits through the country.

Facet 3: G–Green (Low Carbon Business Areas) – Maintaining environmental-friendliness and ensuring efficient management of natural resources.

             Under these three main facets of corporate citizenship and philanthropy, OR has established work plans for the projects and activities to create shared values with the society and community that would be consistent with the nature of business operations of the company. It has the following scope for highlighted operations:

  • Education: Implementation of educational projects and knowledge sharing activities that leverage OR’s expertise to enable job creation, and/or activities targeting basic knowledge and skills related to social and environmental issues – i.e., health and safety, child and youth education, and waste management.
  • Social Equality: Implementation of projects and activities supporting social equality, and access to basic needs of all groups through innovation and/or application of OR’s strength. This is to promote community strength and creating opportunities for vulnerable and disadvantaged people.
  • Product/Service: Development and distribution of products and services that are socially and environmentally responsible, starting from the upstream of the supply chain, all through to downstream activities that deliver products and services to the society, such as the sourcing of raw materials from the community, promoting health and safety, and upcycling products.

Corporate Citizenship and Philanthropy Guideline

Focusing on stakeholder engagement throughout the project's implementation process

Engaging society and communities, and collaboratively analyzing community issues and needs
                  Every year, OR designs corporate citizenship and philanthropy activities by analyzing the problems and needs of society and communities. We obtain this information through various stakeholder engagement methods, depending on what is appropriate for that stakeholder group. This includes engaging relevant agencies in order to apply the results from public hearings to plan projects and implement activities that will strengthen community development collaboratively. In addition, these processes help strengthen community relations. This includes the evaluation of project performance both during and after the project implementation. The aim is to review and develop work to best meet the needs of the project’s beneficiaries. Simultaneously, OR has developed a tool for implementing corporate citizenship and philanthropy activities which is used in designing the project work plans and reporting the outcomes to stakeholders or authorizing bodies.
                  Furthermore, continuous participation of society and community group helps mitigate the risk that may cause negative impacts on communities through collaboration in the search for problem-solving initiatives. It also has the process to deal with incidents, should they occur, by gathering information from the community, checking the work of OR, and submitting the case to the committee to consider compensation or remedies for the affected people in order of steps. This can reduce the impact and concerns of business operations and lead to reviewing, improving, and developing the company’s work processes to prevent recurrence of such incidents in the future.

Performance

Initiatives/programs that create shared value for our society and communities
                 In 2024, OR conducted a stakeholder survey to gather data and feedback from communities. The survey was administered both at the local level – consisting of communities within a 5-kilometer radius of the operation areas, across a total of 19 areas, or 100% of the operation areas – and at the national level – consisting of other stakeholders outside of the 5-kilometer radius or further out, such as farmers and community enterprises. The survey results did not find any problems that directly or indirectly harm the community and society. In addition, OR has a process to continuously care for the community and society. This is done by developing workplans and organizing participatory community and social development projects. Some examples of projects and activities implemented in 2024, categorized in accordance with the Corporate Citizenship and Philanthropic Framework are highlighted below

 

Focus Area

Project/Activity

2024 Accomplishments

Small (Opportunities for Communities)
Health and safety training for communitiesOR Oil Spill Response Training Center Project (2023-Present)
  • Providing firefighting training courses and oil spill cleanup courses, both in theory and practice, by providing oil spill cleanup courses. Trainees will receive a certificate that is certified according to international standards.
Security enhancement activities
  • Donating 6,000 traffic cones to 9 police stations around OR’s operating areas in 16 provinces nationwide, including Chiang Mai, Lampang, Phrae, Phitsanulok, Nakhon Sawan, Saraburi, Phra Nakhon Si Ayutthaya, Pathum Thani, Bangkok, Samut Sakhon, Chonburi, Khon Kaen, Ubon Ratchathani, Surat Thani, Phuket, and Songkhla.
OR’s Caring of Communities Projects
  • Inspecting and installing fire extinguishers within the community to be ready for use. Providing knowledge about the correct use of LPG and demonstrate basic firefighting.
LPG Safety Project: Tips around Tanks
  • Providing knowledge on the correct use of LPG, along with demonstrations of basic fire extinguishing. In some areas, LPG cylinders were cleaned, and pressure regulators were changed for the participating communities.
  • Attending of 85 communities in the activity across four provinces of Lampang, Phitsanulok, Ubon Ratchathani, and Chonburi, providing knowledge to 405 people and maintaining 107 cylinders.
  • Training of 210 students and personnel of the Home Economics Department, Lampang Vocational College, along with inspecting and maintaining 35 cylinders.
Promotion/support of sportsSupporting expenses for sports-related activities (2024-2027)
  • Supporting the budget for organizing various sport competitions to create opportunities and develop the potential of Thai athletes, such as supporting 3 Sports Associations of Thailand in the amount of 60,000,000 baht (4 years between 2024 – 2027).
  • Awarding prize money to athletes from the Cerebral Palsy Sports Association of Thailand who won the 2024 Paralympic Games in the amount of 1,100,000 baht and the women’s rugby team that won 3rd place in the Asian Rugby 7s Championship, representing the Thai national team to compete in the international competition World Sevens Series Challenger 2025 in the amount of 500,000 baht (2024).
Promoting/supporting equality in access to basic necessities such as health and educationDonate funds to the Ramathibodi Foundation’s project for poor patients and funds to purchase an Automated External Defibrillator (AED) to provide services to people in the Chulalongkorn University area and surrounding communities (2024)
  • Supporting the project fund for poor patients at Ramathibodi Foundation, with the amount of 40,000 baht to treat poor patients and support the fund to purchase an Automated External Defibrillator (AED) to install to provide services to people and tourists in the Chulalongkorn University area and surrounding communities with the amount of 100,000 baht.
Donate funds to the Teachers Leading Change Project, Teach For Thailand Foundation (2024)
  • Supporting funds to be used for expenses, including project management costs, teacher salaries, and others for the Teachers Leading Change Project in the North, in the amount of 1,500,000 baht.
Providing knowledge from business to government agencies, educational institutions and communities.OR Academy x KKBS Sharing Session Topic: Opening the path to green business with EV Station Pluz
  • OR officer gave a lecture on knowledge topics to students of the Faculty of Business Administration and Accountancy, Khon Kaen University.
OR Volunteer Weavers of Happiness Project Year 4 (2024)
  • Sharing information and knowledge about PTT Lubricants products with the community around OR warehouse operations areas, including all 19 locations nationwide.
  • Changing the engine oil of motorcycles nationwide, totaling 4,100 vehicles, which helps create a green ecosystem, reduce PM 2.5 pollution.
  • Providing knowledge about OR and the safe use of LPG in households for more than 6,000 participants.
  • Delivering the elastic bands under the Caring Elastic, I Care for You project to sub-district health promotion hospitals and elderly care centers around OR’s operation areas, totaling more than 3,800 lines.
  • In addition, there was an opportunity to increase income for local people with the total amount of more than 680,000 baht.
OR Seeding the Future Project
  • The project has been running continuously for the 8th year to promote the creation of youth networks, the creation of value in society and to provide knowledge about the businesses of the OR and PTT Groups. This year, the opportunity is open to 50 youth students from Thailand, Laos, Cambodia, the Philippines and Myanmar to participate in the project, leading to the planting of seeds of goodness that will grow into an important future in the development of the ASEAN region.
Community support in OR operating areasProviding relief bags and drinking water to flood victims
  • Total assistance for 2024 includes 7,080 relief bags, 22,328 bottles of drinking water, 6,673 kilograms of PTT LPG, 1,000 Big Bags, electrical appliances, Café Amazon and Thai Det products, 1,000 cups of Café Amazon drinks, , 1,900,000 baht worth of gas cards, 300,000 baht in financial support, and 56 blankets in the northern, northeastern, and southern regions, including Chiang Rai, Chiang Mai, Lampang, Nan, Phrae, Phayao, Sukhothai, Bueng Kan, Nong Khai, Phuket, Surat Thani, Songkhla, Pattani, Narathiwat, and Yala.
  • Donating 250 OR relief bags, 1,200 bottles of drinking water, and consumer goods worth over 100,000 baht to alleviate the suffering of people in Kasa Village, Lamphu Subdistrict, Narathiwat Province, which is near the gas filling plant and PTT Stations.
  • Donating 1,000 relief bags to flood victims in the northern region at the National Defense Studies Institute (NDSI).
  • Donating 1,000 relief bags at Mae Sai District Office, Chiang Rai Province, and over 900 kilograms of PTT LPG to the 416th Squadron kitchen and the Thai Red Cross Society kitchen to be used in preparing food to help flood victims and staff.
Youth Dream Project
  • Organizing business-related knowledge teaching, vocational training and career guidance in the Lifestyle Business Center (OASYS) area, using the organization’s and employees’ expertise to develop the community for 25 people at Khoton Khlong 27 School. The objective is to provide students and educational personnel with the knowledge to pursue a career and understand OR’s business, understand the context of careers in the Lifestyle Business Center area. OASYS supports the creation of additional careers and generates income for the school and community. In 2024, the school and community generated over 40,000 baht in income.
Home Kitchen to OASYS Factory Project
  • The project arranges food ordering from employees’ families and shops in the community to join in selling food to employees via the Line Application to efficiently manage the factory cafeteria, increase opportunities to generate income for the community, and reduce waste from consumption and reduce the amount of greenhouse gases. Currently, food orders are worth 150,000 baht per month.
Reducing waste in nearby communitiesTOGETHER Project: Rak at Nongkung
  • Reducing the amount of waste throughout the 4 years of the project, from 2021 to the present. The project received cooperation from people near the Khon Kaen Petroleum Depot, resulting in a network of over 700 households joining the project, creating occupational groups and an income from waste separation of over 400,000 baht and waste management (separation, value addition) of over 38.28 tons, as well as helping to reduce greenhouse gas emissions from waste management within the community by up to 40.79 tons of carbon dioxide.
Diversified (More Products and Services)
Sourcing raw materials from the communitySustainable Coffee Project
  • Supporting farmers and community enterprises to develop their knowledge and professional skills to produce quality coffee according to standards under a sustainable natural resource conservation system. This includes being a channel for distributing parchment coffee, enabling farmers to have income and a better quality of life from purchasing at a fair price. In 2024, coffee beans were purchased from 19 communities, generating income for farmers in total, with a purchase value of over 72 million baht. From 2015-2024, OR supported farmers by being a market for purchasing green beans from Thai farmers with the total of over 7,000 tons, worth over 1,400 million baht.
Project to improve the quality of life of people in the NBTC area towards sustainable development with the BCG economic model
  • Promoting, supporting and improving the quality of life of coffee farmers, along with developing coffee bean processing to meet standards, as well as being a market for purchasing quality coffee products with a fair price system (Fair Trade) and aiming for sustainable development to make the NBTC area a prototype area in using land to create maximum value with the BCG economic model.
Agroforestry Coffee Plantation Project in Lao PDR
  • Participatory study and development of agroforestry systems to develop coffee plantation models for coffee farmers in the Lao PDR to register for carbon credit projects.
Promoting career development for vulnerable and disadvantaged groupsCafé Amazon for Chance Project (2018 – present)
  • Hiring and training a total of 347 employees since the project began, consisting of 1) 312 senior citizens, 2) 22 hearing impaired citizens, 3) 1 intellectually impaired citizen, 4) 4 disabled soldiers and their families, 5) 6 physically handicapped citizens, and 6) 2 victims/disadvantaged youths.
  • Increasing the number of Café Amazon for Chance branches that employ disadvantaged people to 360 branches since the project began.
Creating distribution channels for community productsSupporting marketing of bio-products and the utilization of biodiversity to help increase income for communities.
  • Collaborating with the Bioeconomy Development Office (BEDO) helps develop new bio-products from local biodiversity, improve production standards to be more environmentally friendly, and transfer knowledge on conservation and sustainable use of biological resources.
Thai Det Project (2018 – present)
  • Increasing of Thai Det products from 781 to 1,034 products (increasing 253 products in 2024).
  • Increasing of participated communities in the project from 376 to 450 communities (increasing 74 communities in 2024).
  • Increasing of Thai Det shops (Kiosk, product corners inside and outside PTT Stations and in Café Amazon shops) from 325 to 424 shops (increasing 99 shops in 2024).
  • Increasing of generated income for communities from 102 to 166.07 million baht in (increasing 64.07 million baht in 2024).
  • Expanding of Thai Det corners in Café Amazon to 49 branches.
  • Signing of an MOU with the Bioeconomy Development Office (BEDO) to promote bio-products and increasing communities’ income.
Pan Suk area (2021 – present)
  • The number of participating PTT Stations increased by 41 stations, with the total of 1,289 stations since the project began.
Development/distribution of products and services to promote healthOat milk mixed menu at Café Amazon
  • Selling oat milk mixed menus at Café Amazon for consumers who want to drink milk for health and Plant-based for those who are allergic to cow’s milk.
Community development and supportFix it Center
  • Supporting the community repair center project by volunteers in the area to help and relieve the suffering of the people in that area, such as Nan Province, which provides free motorcycle oil changes, and in Chiang Rai Province, supporting a volunteer team to help those affected by the flood crisis in the North.
Community culture development and support2024 Youth camp project OR to preserve the tradition of beating the Pu Chan, Lampang Province
  • Supporting the training of knowledge and skills in playing the Pu Ja drum for 137 children and youth from 13 districts in Lampang Province, which is a valuable Lanna Thai culture that is at risk of fading away over time.
Support for community tourismAmazing All Season Project: New Era Tourism, Sustainable Thai Lifestyle
  • Supporting local tourism in Chiang Mai Province to distribute income to the community to improve their quality of life.
Support for new business creationTOGETHER Project: Nong Yang Herbal (2023-Present)
  • Developing products in collaboration with community enterprise groups, resulting in 3 new products, and promoting and pushing them to become OTOP products of Lampang Province, generating income for 44,623 communities, worth 70,050 baht (an increase of approximately 105% compared to income before joining the project).
  • Selecting 2 products to be included in the Thai Det project.
  • Organizing training to develop community potential, promote sales skills and expanding online sales channels for the working group of the Nong Yang Herbal Hub community enterprise group, with the total of 16 people.
TOGETHER Project: Rak at Tha Sao
  • Collecting and developing knowledge about fish breeding for conservation, and promote it to become a learning center, generating income for community enterprise groups totaling 22,150 baht in 2024.
  • Disseminating knowledge about fish breeding for conservation, totaling more than 200 people in 2024.
Green (Low Carbon Business Areas)
Providing knowledge and promotingYak Lak Yim School Camp Project (2022 – present)

Total data from 2022-2024:

  • Organizing a training camp on waste management in schools for teacher representatives from 51 schools (Teacher generation 1-2)
  • All participating schools were able to reduce their total greenhouse gas emissions by 97 tons of carbon dioxide equivalent, which is equivalent to planting more than 10,000 trees (estimated figure).
Yak Lak Yim at PTT Station Project (2024)
  • The number of participating PTT Stations increased by 876 stations, generating more than 1.4 million baht in revenue.
Natural resource restoration2 million rai reforestation project of PTT Group
  • OR signed an MOU for the 2 million rai reforestation project with PTT Group between the Royal Forest Department, the Department of National Parks, Wildlife and Plant Conservation, and the Department of Marine and Coastal Resources in collaboration with PTT Group. This is a collaboration between the public and private sectors to increase the carbon absorption and storage areas, as well as support the goal of carbon neutrality and net zero greenhouse gas emissions.
Forest Carbon Credit Management Project for Sustainable Development in collaboration with the Mae Fah Luang Foundation
  • Supporting sustainable management in community forest areas, totaling 8,100 rai, to reduce greenhouse gas emissions and increase jobs for local communities.
Volunteer project to plant trees and develop communities in remote areas sustainably
  • Planting mangrove forests at the Mangrove Forest Nature School and donate money to support consumer goods and household items for bedridden patients in the Ban Bo Lang community and supplies to Ban Chu Chi School, Bang Chakreng Subdistrict, Mueang District, Samut Songkhram Province.
Promoting resource reduction through recycling and upcycling processesSave the World, Save Cars, for the Future of Children Project
  • Utilizing used PTT Lubricants gallons from lubricant change service customers at FIT Auto service center through “upcycling” processes to produce student desk and chair sets to be given to schools in underprivileged areas. At present, the student desk and chair sets have been delivered to 5 schools: Ban Phanang School in Mae Chaem District, Chiang Mai Province; Ban Tonot Noi School in Phetchaburi Province; Wat Luang Witthaya School in Lampang Province; Wat Phra Chao Nang Taen School in Lampang Province; and Wat Lamphot Chindaram School in Songkhla Province. The project used a total of 4,900 gallons of lubricant, reducing plastic waste by up to 1,200 kilograms and greenhouse gas emissions by 1,600 kilograms of carbon dioxide.
“Say Love to Chao Phraya, Say Goodbye to River Trash” Project
  • The project collects wastes in the river and along the bank in Bang Nam Phueng Subdistrict and the project to train workshops on waste separation and create awareness of waste management for the community and waste separation staff of Bang Yo Subdistrict Administrative Organization. The separated waste will be properly recycled and used to produce Upcycling products in collaboration with GC.
Promoting the use of clean energy for transportation“Green Logistics” project for the transportation of raw coffee beans
  • The pilot project for the transportation of raw coffee beans by EV Truck using OR’s EV Station PluZ charging station network on the “Green Coffee Bean Route”, as the first project in Thailand, aiming to become a leader in the use of electric vehicles in freight transport activities, as well as a pilot project in accordance with the Carbon Neutrality policy, with a route from the coffee bean storage warehouse in Mae Wang District, Chiang Mai Province to the destination coffee bean storage warehouse at Café Amazon Lifestyle Business Center (OASYS), Wang Noi District, Phra Nakhon Si Ayutthaya Province.

Support for social investment projects and activities in 2024

Support for social investment projects and activities in 2024

      OR has categorized social investment activities and collected data on investment budgets for each type of activity, which can be summarized as follows:

  • Charitable Donations of 11.19 %, 13.85million baht
  • Community Investments of 71.37 %, 88.38 million baht
  • Commercial Social Initiatives of 17.44 %, 21.60 million baht

The budget or value of social investment around the establishments that were operated in 2024 is as follows:

  • Cash Contributions of 23.66 %, 7.82 million baht
  • Total volunteer hours of 4,454 hours.
  • Board of Director (BOD) Trip activities with CSR sessions and additional activities on natural disaster relief, donations or support in the form of goods or services (in-kind Contributions) of 76.34%, 25.23 million baht.
  • Project management costs (such as allowances and accommodation) 1.37 million baht
Assessing the Social Return on Investment (SROI)

            OR has assessed the Social Return on Investment (SROI) from social responsibility activities by comparing the financial value of the costs used in the project implementation to the ability to create social value in financial terms. An SROI value of more than 1 indicates that the project has tangible and sustainable benefits for society and has created results that are worth the goals set. In 2024, OR has analyzed the results of the TOGETHER Project: Rak at Nongkung in addition to the Sustainable Coffee Project and the Community Coffee Sourcing Project, the Café Amazon for Chance Project, and the Yak Laek Yim School Camp Project. The analysis results found that:

  • TOGETHER Project: Rak at Nongkung: Driven by the cooperation of people in the community through the concept of solving environmental problems in the community, integrated with the concept of creating a career according to the philosophy of sufficiency economy by operating primarily based on the resources, capital and potential that already exist in the community and not conflicting with the daily way of life, which will lead to sustainability, volunteerism and the dissemination of results to interested groups. The SROI value is 1.77.
  • Sustainable Coffee Project: Promoting and focusing on providing knowledge, developing skills in growing and processing quality coffee beans, including being a market for purchasing coffee beans from farmers at a fair price system, with an SROI value of 1.48.
  • Café Amazon for Chance Project: Expanding opportunities and creating careers by developing work skills for underprivileged people in various groups to work in Café Amazon stores, creating careers, generating income and improving the quality of life of vulnerable groups, with an SROI value of 1.46. Café Amazon for Chance also collaborates with the Thai Det Project and the Department of Older Persons, Ministry of the Social Development and Human Security, to provide vocational training to the general elderly group by teaching how to make decorative materials for bags and plans to sell them at Café Amazon stores to support the elderly in having careers, improving their quality of life, and developing society sustainably.
  • Yak Lak Yim School Camp Project: Inculcating behavior and creating awareness of appropriate waste management for youth, using the amount of greenhouse gas reduction as part of the efficiency measurement, with an SROI value of 1.86

Read more in the Highlight: Community Development and Social Collaboration chapter