In today’s world where the economic and social situation at all levels, domestic, regional, and global, has continuous challenges in terms of economic inequality and the environment being directly affected by human activities , business sector has an important role to play in driving the inclusive and sustainable development of the communities and society. Businesses must avoid negative impacts on communities, society, and the environment, while simultaneously creating business growth sustainably.
OR’s business activities are conducted in close proximity to the communities and society. For instance, Café Amazon stores locate in densely populated areas or using public roads to transport oil to PTT stations. Such activities of OR may negatively impact the communities and society, such as by the release of pollutants into the environment, or exacerbating traffic conditions that may disturb the quality of life of communities in some areas. There may also be positive impacts, such as the procurement made within local communities that provide income for community members, in accordance with the “S” in OR SDG strategy – SMALL, or opportunities for communities. Therefore, OR is committed to conducting business responsibly towards the communities and society, along with improving their quality of life.
[1] https://www.weforum.org/agenda/2023/01/global-inequality-is-a-failure-of-imagination/
[2] https://www.weforum.org/agenda/2023/02/biodiversity-nature-loss-cop15/
Sustainability Management Policy and the Corporate Citizenship and Philanthropic Framework
Implementation of all activities related to corporate citizenship and philanthropy fall under the scope of OR’s Sustainability Management Policy, (For additional details) The Policy focuses on ensuring environmentally-friendly business operations and business conduct that is responsible to all groups of stakeholders, and also supports OR’s policy regarding reputational management and corporate social responsibility and philanthropic activities.
Based on this Policy, in 2022, OR has developed the Corporate Citizenship and Philanthropic Framework and Manual to define practical guidelines for the systematic and effective implementation of corporate social responsibility projects and activities. The Guideline spells out associated processes, including planning, implementing, and monitoring and evaluation. Practical meetings are organized at the operational level with relevant functions. In addition, OR has studied international standards related to the Business for Societal Impact Framework (B4SI), corporate social responsibility (CSR), creating shared values (CSV), Social Responsibility in Business Operations (CSR in Process), social responsibility beyond the business operation process (CSR after process), and social enterprise (SE) – and committed to aligning our activities with them.
In the development and implementation of all corporate social responsibility and philanthropy projects, OR adheres to the principle of collaboration with the communities and society with the aim of solving problems or creating social development projects and activities. OR utilizes the organization’s capabilities and expertise to create innovation to help raise the quality of life of the communities through OR’s social activities. In this way, we secure not only the trust but also appreciation of communities, ensuring that we have the social license to operate in the long term. OR defines the target group into two levels:
Implementation of corporate citizenship and philanthropy activities contributes directly to achieving the Company’s “OR 2030 Goals”, which include Living Community, Healthy Environment, and Economic Prosperity and are aligned with the United Nations Sustainability Development Goals (SDGs), specifically corresponding with nine targets, and in addition, SDG 4: Quality Education. In this regard, OR has grouped its corporate citizenship and philanthropy activities according to the objectives and characteristics of handling social and environmental issues into three main facets, as well as have included setting indicators to measure various performances. These are as follows:
Facet 1: S–SMALL (Opportunities for Communities)– Conducting business in tandem with creating value for communities in areas surrounding operations.
Facet 2: D–DIVERSIFIED (More Products and Services) – Creating shared value with communities beyond OR operational areas through designing activities targeted for the wider society and for socio-economic benefits through the country.
Facet 3: G–Green (Low Carbon Business Areas) – Maintaining environmental-friendliness and ensuring efficient management of natural resources.
Under these three main facets of corporate citizenship and philanthropy, OR has established work plans for the projects and activities to create shared values with the society and community that would be consistent with the nature of business operations of the company. It has the following scope for highlighted operations:
Engaging society and communities, and collaboratively analyzing community issues and needs
Every year, OR designs corporate citizenship and philanthropy activities by analyzing the problems and needs of society and communities. We obtain this information through various stakeholder engagement methods, depending on what is appropriate for that stakeholder group. This includes engaging relevant agencies in order to apply the results from public hearings to plan projects and implement activities that will strengthen community development collaboratively. In addition, these processes help strengthen community relations. This includes the evaluation of project performance both during and after the project implementation. The aim is to review and develop work to best meet the needs of the project’s beneficiaries. Simultaneously, OR has developed a tool for implementing corporate citizenship and philanthropy activities which is used in designing the project work plans and reporting the outcomes to stakeholders or authorizing bodies.
Furthermore, continuous participation of society and community group helps mitigate the risk that may cause negative impacts on communities through collaboration in the search for problem-solving initiatives. It also has the process to deal with incidents, should they occur, by gathering information from the community, checking the work of OR, and submitting the case to the committee to consider compensation or remedies for the affected people in order of steps. This can reduce the impact and concerns of business operations and lead to reviewing, improving, and developing the company’s work processes to prevent recurrence of such incidents in the future.
Initiatives/programs that create shared value for our society and communities
In 2024, OR conducted a stakeholder survey to gather data and feedback from communities. The survey was administered both at the local level – consisting of communities within a 5-kilometer radius of the operation areas, across a total of 19 areas, or 100% of the operation areas – and at the national level – consisting of other stakeholders outside of the 5-kilometer radius or further out, such as farmers and community enterprises. The survey results did not find any problems that directly or indirectly harm the community and society. In addition, OR has a process to continuously care for the community and society. This is done by developing workplans and organizing participatory community and social development projects. Some examples of projects and activities implemented in 2024, categorized in accordance with the Corporate Citizenship and Philanthropic Framework are highlighted below
Focus Area | Project/Activity | 2024 Accomplishments |
Small (Opportunities for Communities) | ||
Health and safety training for communities | OR Oil Spill Response Training Center Project (2023-Present) |
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Security enhancement activities |
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OR’s Caring of Communities Projects |
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LPG Safety Project: Tips around Tanks |
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Promotion/support of sports | Supporting expenses for sports-related activities (2024-2027) |
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Promoting/supporting equality in access to basic necessities such as health and education | Donate funds to the Ramathibodi Foundation’s project for poor patients and funds to purchase an Automated External Defibrillator (AED) to provide services to people in the Chulalongkorn University area and surrounding communities (2024) |
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Donate funds to the Teachers Leading Change Project, Teach For Thailand Foundation (2024) |
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Providing knowledge from business to government agencies, educational institutions and communities. | OR Academy x KKBS Sharing Session Topic: Opening the path to green business with EV Station Pluz |
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OR Volunteer Weavers of Happiness Project Year 4 (2024) |
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OR Seeding the Future Project |
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Community support in OR operating areas | Providing relief bags and drinking water to flood victims |
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Youth Dream Project |
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Home Kitchen to OASYS Factory Project |
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Reducing waste in nearby communities | TOGETHER Project: Rak at Nongkung |
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Diversified (More Products and Services) | ||
Sourcing raw materials from the community | Sustainable Coffee Project |
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Project to improve the quality of life of people in the NBTC area towards sustainable development with the BCG economic model |
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Agroforestry Coffee Plantation Project in Lao PDR |
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Promoting career development for vulnerable and disadvantaged groups | Café Amazon for Chance Project (2018 – present) |
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Creating distribution channels for community products | Supporting marketing of bio-products and the utilization of biodiversity to help increase income for communities. |
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Thai Det Project (2018 – present) |
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Pan Suk area (2021 – present) |
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Development/distribution of products and services to promote health | Oat milk mixed menu at Café Amazon |
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Community development and support | Fix it Center |
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Community culture development and support | 2024 Youth camp project OR to preserve the tradition of beating the Pu Chan, Lampang Province |
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Support for community tourism | Amazing All Season Project: New Era Tourism, Sustainable Thai Lifestyle |
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Support for new business creation | TOGETHER Project: Nong Yang Herbal (2023-Present) |
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TOGETHER Project: Rak at Tha Sao |
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Green (Low Carbon Business Areas) | ||
Providing knowledge and promoting | Yak Lak Yim School Camp Project (2022 – present) | Total data from 2022-2024:
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Yak Lak Yim at PTT Station Project (2024) |
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Natural resource restoration | 2 million rai reforestation project of PTT Group |
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Forest Carbon Credit Management Project for Sustainable Development in collaboration with the Mae Fah Luang Foundation |
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Volunteer project to plant trees and develop communities in remote areas sustainably |
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Promoting resource reduction through recycling and upcycling processes | Save the World, Save Cars, for the Future of Children Project |
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“Say Love to Chao Phraya, Say Goodbye to River Trash” Project |
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Promoting the use of clean energy for transportation | “Green Logistics” project for the transportation of raw coffee beans |
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Support for social investment projects and activities in 2024
Support for social investment projects and activities in 2024
OR has categorized social investment activities and collected data on investment budgets for each type of activity, which can be summarized as follows:
The budget or value of social investment around the establishments that were operated in 2024 is as follows:
OR has assessed the Social Return on Investment (SROI) from social responsibility activities by comparing the financial value of the costs used in the project implementation to the ability to create social value in financial terms. An SROI value of more than 1 indicates that the project has tangible and sustainable benefits for society and has created results that are worth the goals set. In 2024, OR has analyzed the results of the TOGETHER Project: Rak at Nongkung in addition to the Sustainable Coffee Project and the Community Coffee Sourcing Project, the Café Amazon for Chance Project, and the Yak Laek Yim School Camp Project. The analysis results found that:
Read more in the Highlight: Community Development and Social Collaboration chapter
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